FASHIONISTA
Hello everybodeh! :D
Take a look at this interesting video Peep Peep!
There are a few market segmentation that i would like to discuss with you guys regarding to this interesting site today! I would say that it is a pretty fascinating concept that all lady will love it! and personally, i like it myself but if you were to ask me if i will buy from online after seeing myself in the particular piece of dress/clothes, i will not buy. there is one condition that most blog have that i'm sure this blog have too, which is no exchange, refund. i may look good in the particular clothes but that doesn't mean i can fit it. there is still a risk there. so yupps! (:
Geographic
Geographically wise, I think living in the world of high-end technology, this would attract all region of people. Anywhere, where there's internet access to view the content. In addition, websites that are innovative are often viewed by more people as nowadays there are more IT developers looking out for inspiration making IT for people. Population wise, it will be more targeted to the females as i feel that only the females will be more interested and they tend to do more online shopping!
Urban population density would be more targeted yo!
Demographic
Age-16 years old to 38 years old
Gender - Female
Occupation - students & working adults
Psychographic
activities, interest, opinions
- sporty
- artistic
- fun
- interactive
- fresh
- shopaholics
- cultural maybe? i think it gives a chance to those who do not dare to wear revealing clothes and are slightly shy to step out of that comfort zone.
- like and share the things they like.
- comment
attitude
- positive
but it may not last long.
Behavioral
Benefits sought
- cannot try yet have the chance to have a sneak preview.
Usage rate
- high at start.
User status: potential, first-time, regular, etc
- first-time
- potential
Readiness to buy
- pretty ready
Technographic
Social media is now a part of everyone's day-to-day lives. Most of the people now know what social media is and they know how to use it. because its USER FRIENDLY AND ITS FREE! :D If you would to ask me if social media has reached mass media status.. i would say yes. it is here to stay and its getting bigger each day.
interesting read up:
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