›Quantitative tools are the tools that tend to be used the most frequently and are likely the largest source of web analytics data you will have access to.

1. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features that can see and analyse traffic data in an entirely new way. It's FREE!

1. Yahoo! Web Analytics is a powerful and highly flexible, data analysis tool. Both near real time and historical data can be segmented instantly and visualised with advanced graphs to help to help marketers and site designers answer specific business questions and find new insights to improve their business. IT'S FREE!

1. KISSmetrics give you ANSWERS! it measures people, not pageviews. You get an analytics solution that helps you track your customer's behaviors throughout their entire lifecycle from first visit to active usage and beyond. NEEDA PAY! (No contract or long term obligation. paid month-by-month basis.)

1. Omniture® SiteCatalyst® is now Adobe® SiteCatalyst®, powered by Omniture®. Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns.

Qualitative tools assist you with capturing and deciphering the 'why' aspects of user or customer behavior.

• SURVS lets you create, distribute and analyze online surveys and questionaires with a friendly interface and powerful features. it gives us everything that can help us gather feedbacks.

• KISSinsights gives your customers a way to tell you what they need. Ask a question (or two) and your customers will see it slide up from the bottom right-hand corner of your site. it's so quick to respond to the extend that many of your customer will!

• 4Q is an online survey tool which allows business owners to evaluate the online experience, measure customer satisfaction and quickly implement website improvements based on real customer feedbacks.

• ClickTale to analyse the performance of your online forms, keep visitors engaged in page content, and lead them through the conversion process.

• Usertesting works in three simple step. First, simply specify the user's demographics and tasks. Second, within seconds, representative user starts recording themself using your site.

• Loop is a remote usability testing tool that enables you to test the user experience of any website and identify navigational and usability issues. it's cost effective and hard facts can be in your hands quickly!